Dear Advertiser:

We thank you for your interest in advertising for

It is the largest Indian Food site in the world for recipes, cooking tips and lot of other information for any one who enjoys food and cooking. It's targeted 99% at women in the age of 20 plus who spend at least 5 to 7 minutes per session. We have about 4,70,000 registered members. is a premier on-line storehouse of more than 12,500 recipes. Recipes can be searched from 500 + categories and we have built a complete web 2.0 model. You can use lots of features such as rating a recipe, adding a recipe to your cookbook, adding a private note to a recipe, printing your own shopping list, contributing a recipe, members rating your recipe, uploading images etc.

We have the most comprehensive database of Indian recipes along with 3,000 + world class images shot by us over the last 20 years. We take pride in the accuracy of our recipes and their images. Lots of investments have been made on both these fronts and we have the largest portfolio of food images in India.

Our History:

Our core business is cookery books. We have sold over 5 million cook books to date under brand Tarla Dalal making her a top 5 best selling cookery author in the world.

A natural extension to our book business is to go online and share our research with millions of users over the world. was set up in 1999 as a very small site. Each year we have been adding content and features to our site which has eventually resulted in a world class site with every option you can have for a food site.

Our goal is to be a top 5 food site in the world.

Why Advertise: is a top 10 recipe site in the world and is a completely interactive site. We are driving hard to move towards a top 5 recipe site in the world. Till Oct 08, our food site content was only 5% free and the rest was for paid members. We have now changed that and made our site 75% free which will see an explosion of traffic.

If you have any food product, this is the best possible option on the internet. This is where the Indian women looks for her recipes and see what's the latest trends in cooking. The Indian women trusts Tarla Dalal recipes to always work and with that you have a great target market.

If you have any product targeted to women, then this again is a great site to go for. Eg Cosmetic products, FMCG products such as detergents, hair care, toothpaste, etc.

Equipment manufactures such as microwaves, blenders, fridge makers, tave, pressure cooker makers etc have a great target market to advertise their latest products online.

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